We’ve all heard the expression “you get what you pay for” and, while this is true, I also believe one should be careful not to pay for something they don’t need. In video production, producers will often oversell you on ideas and concepts that really don’t help you much in the end. For instance, let’s say you have a brand new box and you want to market it to the masses and show how your box is the best box ever made. Your target audience is huge and we would suggest thinking ‘outside of the box’ and come up with a creative video that will grab peoples attention and hopefully go viral. Our goal would be to help increase your sales and production and it makes sense to work with a higher budget, after all, your success is on the line.
Meanwhile, on the business side of things, you may have investors who want to see how you are able to make a better box. We understand this may be for a closed meeting and will only be seen by a handful of people so spending 20,000 dollars to impress a couple of suits doesn’t make much sense. What you need is only a minimal amount of footage showing your production line in a clean and simple fashion. A very basic shoot that’s easy to produce and is gentle on the wallet.
Or perhaps you need to show new hires how something works. The video doesn’t need to be full of music and flashy effects, it just needs to be viewer friendly so your employees can watch and learn. A lower budget video would get the job done in most cases.
“Efficient people get the job done right, the effective people get the right job done!”
At the end of the day, it really comes down to who your target audience is and what needs to be communicated to them. My job is to help answer these questions and come up with a way to deliver your message in a method that makes sense.
If you have any questions about how we can be of service or have an idea for a video but not sure how to proceed, drop me an email and I will do what I can to help.