Making Videos That Work With Social Media
Video content is more important than ever but, without a proper strategy, it will not be effective. More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively. The first step needs to be identifying who your target audience is. It might be a very small and well defined group or it could be a large demographic audience. Either way, we need to know who we are aiming for. Once…