How to Build Trust and Drive Sales By Answering Your Customer’s Questions (Ep. 24)
Every inbound marketer has heard the excuse: “We’ve tried creating content before, but it just didn’t work for us.” Sound familiar? The problem is made even worse when you listen to so-called “experts” make the claim that it can take up to two years to get ROI from your content. This just fundamentally isn’t true — if you create the right kinds of content, your sales team will feel the…