Not all the video production I do requires a lot of pre-production, in fact 80% of the work I do is simply a matter of understanding the project, showing up, recording something and making an edit out of it. It sounds simple, and for me it is. My experience and intuition help make these projects successful and give the appearance that they are easy to do, but that’s just because I’ve made a lot of videos and I get it. I understand what is needed and I don’t over complicate the process.
Here is a basic example of one of the ones where I just show up and make something out of the blue. This is an ENG (Electronic News Gathering) sample of a media call I did for the Citadel Theatre in Edmonton. All my raw footage was sent to the news stations where they edited their own story, and I edited a version for the Citadel’s promotional purposes that they used on their website site and social media outlets. For ENG Videos I show up knowing very little, we run the scene three times. I shoot wide first and learn the scene and then change camera positions for the next two takes to get cinematic shots and cutaways. I then interview key people and edit the piece together. A project like this only takes one hour to shoot and a 3 or 4 hours to edit. Pretty simple.
Other videos require a fair bit of planning and many meetings to discuss the vision of the project. I pride myself on being very imaginative and I know if I can see it, I can achieve it. One example is a music video I created for Alberta Health Services. They wanted to create a fun music video for staff to remind them of the importance of washing your hands. All they had was a song they made and a choreographer involved in creating a flash mob. It was up to me to tie in the song, the flash mob, certain people and key locations and of course, deliver a message on the importance of hand washing.
I came up with a concept and created a story board to explain the shots, and show how it all flowed. One of the many challenges was how to work multiple locations into the video and have it make sense. I decided a “dream” sequence would work and if the main character left one room and ended up in another part of the hospital, it would all make sense because its a dream.
This video required a fair bit pre-planning including a separate flash mob event, and two days of shooting and a few days of editing.
On a project like this, without a storyboard, the time shooting would of been a disaster, and for the Media call, a storyboard would of been a waste of time. Either way, from concept to creation is what I do, even if that concept is created on the spot.
That said, I do enjoy working on bigger projects that require a story that is story-boarded. I am lucky to have an artistic and creative wife who is able to take my ideas, as I pace the floor describing what I see, as she jots them down on paper. All I do is daydream and watch the finished projects in my head. Her part is putting it on paper and then I make them come to life by directing and shooting the scenes.
At David Mathew Bonner Video Productions, your not just hiring an Edmonton Videographer who knows how to edit and can make a video for you. Instead your are collaborating with a creative mind to help you communicate a message using imaginative story telling skills as well as skilled camera work and editing techniques. Top it off with awesome customer service and you have the DMB experience.
Contact us anytime for more information on how we can help you with video or photography needs